As Preferred Networks (PFN) enters its 11th year, we have revised both our corporate mission and values, our code of conduct, to chart the course for the next decade. In this era of profound transformation, we are now driven by our new mission: “Make the real world computable and create the future together.” It is the core belief that will accelerate our technological innovation and help us build a better future, with every employee embodying the principles of our updated values.

Our mission:

Make the real world computable and create the future together

We are a company committed to vertical integration of computer science—from semiconductors and computing infrastructure to solutions and applications—to optimally implement cutting-edge technologies where they matter most in society. Together with everyone, we will create a future where advanced hardware and software work in harmony with people.

To realize this mission, we have established five core values to guide each employee’s behavior.

Values:

Learn or Die

We are committed to continuous learning. In a world where technology, markets, society, and culture evolve on a daily basis, relentless learning isn’t optional—it’s the only way we remain at the cutting edge and adaptable. We actively move beyond our specialized fields, eagerly pursuing new knowledge across diverse domains. We know that true learning happens in practice, which is why we perpetually cycle between theory and application. We don’t fear change; we embrace it as fuel, using the power of learning to actively co-create the future.

Beyond Customer Expectations

Our starting point is always the customer’s perspective. We stand as equal partners, fully empathizing with their challenges and expectations to deeply understand the required value. But we don’t stop at meeting current needs. We push further to uncover needs and possibilities that customers may not yet realize, envisioning and building solutions that anticipate the future. By breaking free from conventional wisdom and constraints, we use technology and imagination to show the way forward and pioneer new possibilities together.

Think Big, Act Quick

We don’t limit ourselves to only what we can do now—we envision the future we want to create and boldly plan how to achieve it. We never let self-imposed limits or conventional boundaries constrain our thinking. At the same time, we pair this big thinking with swift, nimble action. We don’t demand perfection or fear mistakes—we rapidly execute numerous trials and errors.

Be Proactive

Instead of passively waiting for circumstances to dictate our path, we look ahead, and take proactive action. We swiftly identify opportunities and anticipate challenges, moving ahead of change.

We don’t pursue tasks in isolation; we proactively involve and motivate those around us, leveraging collaborative teamwork to achieve superior results. This ownership—combining forward-thinking action and collective initiative—is the engine that drives powerful results.

Respect & Unite

While we are grounded in deep respect for every individual, we exchange candid views across areas of expertise and departmental boundaries. This is not conflict—it is constructive dialogue and debate aimed solely at achieving the best results. Once decisions are finalized through this robust process, we unite and commit to them. Amid our diversity, we overcome differences in opinion to form cohesive teams focused on common goals. This unity, powered by respect, candor, and sincerity, is our source of strength.

Under our new mission and values, PFN will continue to evolve for the next decade. We will use technology to solve social challenges and co-create a future where humans and technology exist in harmony.